Email Marketing Specialist - Remote LATAM
Job Description:
We're on the lookout for a talented Email Marketing Specialist to join our client's team:
- 100% Remote
- Salary in USD
- LATAM – Collaborating with teams in Canada & the USA
- Full Time
- Contractor Role
About our client
Our client is a growing technology company that develops innovative software solutions for the automotive industry. Their platform helps businesses streamline operations, improve customer experiences, and accelerate sales processes through data-driven technology. They are looking for an Email Marketing Specialist to support lead generation, customer engagement, and marketing automation initiatives.
Responsibilities
- Build, schedule, and launch email campaigns using HubSpot Marketing Hub.
- Manage contact databases, audience segmentation, and targeted email lists.
- Create and optimize automated workflows, nurture campaigns, and lead journeys.
- Track and analyze campaign performance, including open rates, click-through rates, and conversions.
- Conduct A/B testing to improve subject lines, content, and delivery timing.
- Collaborate with marketing and sales teams to ensure consistent messaging across campaigns.
- Maintain data accuracy and follow email marketing best practices.
Requirements and Skills
- 2+ years of hands-on experience in email marketing.
- Strong proficiency with HubSpot Marketing Hub, including workflows, lists, and campaign management.
- Understanding of B2B marketing funnels and lead nurturing strategies.
- Excellent attention to detail and strong written communication skills.
- Analytical mindset with the ability to interpret campaign data and identify optimization opportunities.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
Nice to Have
- Experience working in SaaS, FinTech, or other technology-driven industries.
- Familiarity with marketing automation best practices and customer lifecycle marketing.
- Experience creating reports and presenting campaign insights to stakeholders.
About Latamforce
Latamforce is a leading nearshoring staffing agency that helps businesses in the U.S. and Europe find top-tier talent from Latin America. We specialize in connecting companies with skilled professionals working remotely across the LATAM region.