We're on the lookout for a talented Search Strategist to join our client's team:

100% Remote

Salary in USD

Based in LATAM – Collaborating with teams in the USA

Full-Time

Contractor Role


About the Company

Our client is a performance-driven digital marketing company focused on helping law firms grow through strategic online visibility and lead generation. The team works across SEO, PPC, local search, content, video, and social media, always with a strong focus on execution, measurable results, and continuous improvement.


About the Role

We're looking for a Search Strategist to join our team and support the planning, execution, and optimization of digital search strategies across multiple channels.

This role is ideal for someone with solid hands on experience in SEO and paid search, who understands how different digital channels work together to drive visibility, leads, and growth. You'll collaborate with internal teams to develop strategies, monitor performance, identify opportunities, and help improve campaign and content effectiveness across client accounts.


Responsibilities

• Develop and support search strategies across SEO, PPC, local search, and content initiatives

• Manage and optimize SEO efforts, including on page SEO, technical SEO recommendations, content alignment, and authority building initiatives

• Support paid search strategy and performance analysis for Google Ads and Local Service Ads campaigns

• Identify search intent opportunities and help shape content strategies that improve rankings, engagement, and lead generation

• Collaborate with content, video, and social teams to ensure content distribution supports visibility and performance goals

• Monitor website performance, indexing, crawlability, page structure, and other technical SEO factors

• Track and analyze results using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and campaign dashboards

• Turn performance data into actionable insights and recommendations

• Support optimization efforts focused on traffic quality, conversions, cost per lead, and overall campaign efficiency

• Stay up to date on trends and best practices in SEO, paid media, AI search, local search, and digital content strategy

• Work closely with team members to maintain execution quality and ensure strategies are aligned with client goals



Requirements and Skills

• 3+ years of experience in SEO, PPC, or digital search strategy

• Strong understanding of SEO fundamentals, including technical SEO, on page optimization, content strategy, and link building

• Experience with Google Ads and paid search campaign analysis

• Familiarity with Local SEO, Google Business Profile, and Local Service Ads is a plus

• Experience using Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar tools

• Ability to analyze performance data and identify clear opportunities for improvement

• Understanding of search intent, conversion optimization, and digital content performance

• Strong communication and collaboration skills

• Advanced English, both written and spoken

• Agency experience is a plus



Nice to Have

• Exposure to YouTube SEO, video strategy, or social media distribution

• Familiarity with AI driven search trends and evolving search behavior

• Experience working with legal marketing or lead generation businesses



About Latamforce

Latamforce is a nearshoring staffing agency that connects U.S. based companies with top remote talent across Latin America. We specialize in helping companies hire high performing professionals in digital marketing, operations, customer support, and other business critical functions. Our approach is personalized, fast, and quality driven, ensuring the right match for both clients and candidates.